Yext rebrand

During the company’s repositioning from a listings management platform to an AI-powered search company, Yext required both a new visual identity and a brand that could communicate trust, intelligence, and confidence in a completely new market position.

As part of the in-house creative team, I helped translate this strategy into a completely new brand identity. After thorough exploration, we developed a new logo, the "seal", which became the foundation of the rebrand and symbolized truth, precision, and confidence through it’s clean lines and intentional use of black and white. We often said that there is no gray area when it comes to Yext.

From there, we built a complete identity system that extended across every customer touchpoint. This included a new color palette, typography, custom search UI, motion principles, sonic branding, experiential design, key visuals, website redesign, and a unified product ecosystem.

The goal was to ensure every interaction reinforced the company’s new positioning. Whether customers encountered Yext through marketing materials, an event, or the product itself, they experienced a cohesive visual language that conveyed accuracy and trust. The result was a brand that communicated Yext’s strategic evolution and gave customers confidence in the search experience.

Creative Direction: Owen Fegan

Design Team: Colleen Kelly, Christos Xidias, Tyler Lee

Video Production & Animation: Jay Sheets