Brand + Product Experience

Establishing a consistent digital experience was foundational to driving brand coherence across every digital touchpoint at JLL.

Over two years, we developed and scaled a comprehensive design system—including reusable components and UI standards—enabling faster production, improved consistency, and adoption across global platforms.

By introducing defined frameworks for color and motion, we created intuitive visual cues that help users distinguish between brand storytelling, services and solutions, and industry insights—improving clarity, navigation, and overall user experience. This approach extended to the creation of bespoke video content, designed specifically for the site to reinforce the brand narrative and elevate key moments within the user journey.

Brand Design & Direction: Colleen Kelly

Lead Product Designer: Kourosh Sadr Momtaz

Design System Lead: Josselin Cuette

Video Production: Greg Frommert